November 16, 2022
Salespeople know that acting as a trusted advisor and building relationships with customers are the keys to repeat business and long-term success. But, we need to take it to the next level – beyond acting as a trusted advisor. A great salesperson actually becomes a guide through the process for their customer. When a customer decides to engage in planning and installing a physical security system, he or she may not know how to get to the destination – or even what the destination is.
In this webinar, Chris Hugman, CEO of System Surveyor, discusses the reasons why System Integrators should be a guide for their customers, how this is different than the traditional sales approach and how to elevate your game and what you can expect for your outcomes.
- Identify how “Being the Guide” for their customers builds trust, confidence and transforms the customer relationship
- Recognize how “Being the Guide” is different from the traditional sales process – and why it’s better
- Investigate how to leverage technology and digital transformation to “Be the Guide” and elevate above a trusted advisor